Since launching from a garage in 1995, Botanical Interests has grown into a beloved name among home gardeners across the United States—a testament not just to the quality of its products but to its devotion to gardening culture, education, and artistry.
Roots in Passion
Founded by Judy Seaborn and Curtis Jones, Botanical Interests began with a simple but powerful vision: to deliver seed packets that educate as much as they delight. What started as a humble venture offering 98 seed varieties now spans over 600 unique offerings—including certified organic, heirloom, non-GMO, untreated, and responsibly produced hybrid seeds—sourced with gardeners in mind.
Their ethos is deeply rooted in the belief that gardening enriches life. Seed packets are crafted as miniature guides—blending evocative artwork with practical wisdom, historical anecdotes, garden design ideas, recipes, and sustainability tips. This holistic blend nurtures the gardener as much as the seeds themselves.
A Flourishing Presence
Located in Broomfield, Colorado, Botanical Interests has expanded from its garage origins to a robust operation—employing dozens and distributing their vibrant packets far and wide. Their products are found in thousands of independent garden centers, hardware stores, health-food outlets, and gourmet grocers nationwide.
They’ve earned a reputation for two key pillars: outstanding seed quality—with germination verified by third-party labs—and exceptional customer and retailer service. Same-day shipping, responsive support, and flexible terms for wholesale buyers help them stand out in a competitive market.
More Than Just Seeds
What makes Botanical Interests a unique presence in the gardening world is how their brand transcends commerce. Their seed packets spark creativity, connection, and wonder—drawing both novice and experienced gardeners into the rhythms of sowing, growing, and harvesting. As one user charmingly put it:“Included was a little guide about starting seeds, a sheet that says ‘happy growing’ and each seed packet has beautiful illustrations and tons of info.”
“Everything has had a very high germination rate and healthy strong plants. Plus so much good info!”
Their outreach also extends to communities: over the past decade, they’ve donated seeds to schools, children’s hospitals, food banks, veteran programs, and other nonprofits—giving more people the chance to experience the magic of gardening.
Art Meets Agriculture
Botanical Interests has partnered with artists to bring exquisite botanical illustrations to their packaging for over 30 years. These thoughtfully crafted artworks not only elevate the visual appeal of seed packets but also celebrate botanical beauty—blurring the line between education and art. A special collection of these illustrations is even featured in an exhibit at the Denver Botanic Gardens.
A New Chapter with Epic Gardening
In January of 2023, a new chapter began when Epic Gardening—a creator-led gardening platform—acquired Botanical Interests. Founded by Kevin Espiritu in 2013, Epic Gardening had grown into one of the most influential digital gardening communities, known for entertaining, educational content and a curated online shop.
Despite the acquisition, Botanical Interests’ identity, staff, and Colorado roots remain intact. Judy Seaborn and Curtis Jones remain involved, passionate about continuing their mission. Together, the two brands seek to unify content-rich digital gardening with premium seed and supplies—bridging the worlds of online inspiration and in-store engagement.
Espiritu notes that many gardeners still prefer shopping at local nurseries and garden centers—spaces he calls the “third place,” where gardeners dream and plan in person. By blending Epic’s reach with Botanical Interests’ wholesale network and product depth, the goal is to deliver top-tier seeds, raised beds, trays, and growing wisdom to more gardeners than ever.
Nurturing the Next Generation
Looking ahead, both brands aim to expand their collaborative mission—integrating educational content, diverse growing perspectives, and commerce. Epic Gardening has already enlisted creator educators to enrich its platform, while Botanical Interests continues to innovate in seed variety, packaging, and accessibility.
In Summary
Botanical Interests stands as much more than a seed supplier—it’s a beacon for curiosity, learning, beauty, and community. Its journey—from garage beginnings to national distribution, from packet art to digital acquisition—reflects a deeply rooted passion for planting not just seeds, but delight, knowledge, and belonging. In partnership with Epic Gardening, this legacy is poised to grow further—bringing science, artistry, and inspiration to home gardens everywhere.
